Fast Moving Consumer Goods

Intention is to start an FMCG Company catering to the masses on a few products that are home-grown and recipe driven for generations which render a pretty unique quality of the product and taste for the customer. The long-term plan is to carry multiple products like Varieties of Chutneys, Rasam Powder, Sambar Powder, Pickles and various other kitchen staples of an Indian Palate. But for the near future, the first 6 products that are intended to be launched are a Spicy Tomato Chutney, Coriander-Mint Chutney, a savoury Curd Dip, a spicy Chilli Oil, a spicy Chutney Powder and a branded blended Coffee Powder. Our products are pretty unique in the market today as there aren’t really any of the existing FMCGs that carry anything like these. To envisage how the products will look and taste like, imagine a Spicy Salsa with a distinct Indian spiciness and texture. These products are so versatile in their usage that from dipping your favourite French fries into it, to squeezing it on top of a pizza slice, or even substituting some curries with either a Chapati, Roti or Rice will render an unforgettable taste and experience.

The uniqueness of these 6 products and recipes necessitates us to apply for Patents which will also provide us with exclusivity of the product for the duration of the patent.

A value-addition to this FMCG production business, we intend to open & operate a Snack-bar which will utilize our products on the menu. The idea behind this is not only to sell our own products as side-dishes/ condiments, both Online (Order-in) & Offline (Across-the-counter), but also a paid method of marketing by giving a taste of the product and thereby capturing prospective customers for added business output.

The snack-counter, will have items on the menu like Burgers, Sandwiches, Rolls, Salads and Fries where our products will be utilized heavily as a base/ condiment. Think of the Snack Counter more like a Desi-Taco Bell. Depending on the continued success of the snack-bar, the long term plan will also include a Franchise model where multiple snack-bars will be opened up across Bangalore and other Metros across India.